About strategy, leadership, innovation and creativity
Aight, this is a post of mine on my strategy group on facebook.
You have the right to disagree... or not...
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Let 'what' be a new or improved idea.
Let 'how' be a new or improved production method.
creativity = what + how
innovation = what * how (i.e. the product of...)
Good strategy lives in the realm of creativity.
Tactics are a series of specific techniques meant to implement the strategy (get the stupid things done).
We call half-ass strategy one that even if implemented correctly does not produce the expected result.
We call half-ass management one that implements incorrectly the predefined strategy.
Strategy needs not to be new or improved in order to succeed.
Nonetheless, a strategist holds the key to produce crazy productive and amazing results.
Now, may I ask, how many times a strategist implements the same old and safe patterns and then complains that the results are mediocre and his life is boring?
A good strategist is somewhat a risk taker, which is a personality trait...
So the moral of the story: good strategists and leaders are not made, they are born.
2 comments:
Hi Octavian! This is a disruptive comment about privacy and ethical practices in the Social Networking Big Massive Noisy Buzz.
Remember our discussion yesterday when you mentionned the shortfall of FaceBook community because of a fragile business strategy and a lack of privacy. Have a look at what Frederic my Comic Novelist found out.
http://1984comic.com/?q=node/661
Do you think we will ever see the end of that Kali Yuga phase. I mean this glorification of amateurism almost seem like a a good reason for Marketers to become hackers of our last intimate details.
Marketers are so cute when they try to start a conversation... Of course they can create a buzz around something but they are always gone when the dialog kicks in. That's why we should start asking our Marketers Legion if they are not unconsciously nihilist.
thank for the link Jo. ive seen the video.
very nicely put: "Marketers are so cute when they try to start a conversation... Of course they can create a buzz around something but they are always gone when the dialog kicks in."
it goes along what i was saying about branding being about living the promise not about speaking the language.
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