Something that you are not

Experiments are experiences designed to test theories.
When we intentionally expose ourselves to new experiences we assume that something will happen, some change will occur. The dream of change is the reward that drives us to repeat the same experiences even when they don’t deliver the expected results.

Marketing sells you the promise and the illusion of change.
Marketing is pure entertainment. The basic assumption is that you are unhappy and that you are willing to pay to change. Most products are mediocre.

You are not paying for a better product, but for that proud and unique moment that allows you to dream you are about to change.

Good marketers know it: pride is the most profitable sin.

Are you ready?