About freedom

here is a comment i've posted on a friends' blog, and i thought you might want to read it.

'the question, for me at least, is how can we empower the consumers to become aware of their own freedom and power to change. and the hardest part: how can we increase humans' tolerance to freedom... generally the freedom of choice brings anguish, stress, depression and finally complacency... you know it's bad for you but you still do it...'