Hold your breath... Facebook starts to smell...

This is becoming very interesing.

The Facebook model for marketing has extraordinary potential since it allows unprecedented user mass targeting.

Now the way they started to provide this service is targeting by age bracket and gender. This is still very primitive. Here is their Polls service offer.

Here is an ad that I personally find offensive.

And this is part of my complain to Facebook's customer services:

"Although this polling model is interesting it still does not have the capacity to properly target the users. (In this case: people interested in fast sex with any woman… :) )

Even if it might be very profitable hope you guys are not going to turn to porn any time soon…"

The problem I see is that even if they have this enormous potential to give me accurate and targeted ads that I really could use and participate in, Facebook still presents me with a ridiculous ad and keeps it right in my face.

There is a very thin line between achieving network effects, already done by FB, and the loyalty of those users that actually allows you to stay successful... For Facebook the most difficult times are yet to come.

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Octavian Mihai