lululemon: some founding myths are just wierd

A couple days ago I got an email from a girl friend:

"as much as I love lulu lemon............reading this on their website makes me sick! check out the four categories on the left under chip's musings ........................wow.
http://www.lululemon.com/culture/history/how"

This might just be the most outrageous claim ever: "lululemon vision: elevating the world (through our people) from mediocrity to greatness"
This means: lululemon people are some Cat women in tights working to elevate the mediocre ones to greatness. I refuse to envision a whole world in lululemon tights, no matter how great that would be.
It doesn't take a philosopher to see that Chip Wilson is not one.